Why You Should Outsource Your Software Testing

TABLE OF CONTENTS · Why is software testing important? · Steps in the software testing process · What are your options for software testing · The STRONG reasons for outsourcing your software testing SUMMARY Market research studies show that 40% of unplanned application downtime is caused by application failures or “bugs”; 40% by application errors [...]

5 Questions to Ask Your Web Designer

Today almost all businesses have a website and more and more are getting websites each and every day. However, there are many questions you should ask a web designer before allowing them to build you a website. Not asking these questions could result in problems and if you are paying to have a website designed [...]

Brand awareness

Brand awareness is a marketing concept that refers to a consumer knowing of a brand’s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand. Measurement driven conceptualization Brand awareness can be measured by showing a consumer the brand and asking whether or not they knew of it [...]

Why Branding Metrics Are Important in Business

If there is one thing every marketer should know about branding metrics, it is this: a particular metric is useful only when you yourself can take a particular action as a result of information about the brand that has been revealed. Furthermore, that particular metric should also have the ability to be significantly linked to [...]

Advertising Gifts for Brand Awareness

In contemporary corporate world, the power of “free” is simply undeniable. Whether you gift advertising gifts at a tradeshow, convention, seminar, in-store freebie, or a fun gift for your employees, giving out or distributing something for nothing is a proven way for your business to grab people’s attention. Whether you are going with clothing, clocks, [...]